SAP is a huge company with customers all over the world. Solutions and technologies change rapidly, and it’s very challenging to keep 263,000+ customers around the globe constantly informed and aware of the latest solutions and roadmaps, not to mention gather their feedback on critical new features and products.
It is the age of the customer and all companies are now forced to adapt to market disruptions such as cloud computing, big data and analytics, mobile business, and social business. These disruptions offer new opportunities for competitive advantage by lowering barriers to entry, achieving greater economies of scale, laser-focused messaging, and true customer dialog.
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